Giving Grantitude

With Thanksgiving last week and it being "Giving Tuesday" today, I thought it would be a good opportunity to blog about the opportunities for incorporating gratitude in grant development, or what I've coined, grantitude. Within fundraising offices, gratitude is an essential part of the equation. Annual Funds will hold thank-a-thons in their phone banks and in the major gift realm, there is a whole professional field focused on stewardship, or folks who are tasked with thanking donors and continuing to cultivate them toward other gifts.

Is this done because these institutions and professionals are just overwhelmed with gratitude? Well, not to be skeptical around Thanksgiving, but no, thank-a-thons and stewardship happen because they've been shown to generate more giving.

Now, it's true that fundraising is different from grant development, however, we can glean some strategies from fundraisers that are applicable.

Always say thank you
At the heart of stewardship is showing appreciation to anyone who gives you something. So, when you receive a grant of any kind, make sure to figure out where to give thanks and do it. Send a thank you note or email to a PO that worked with you in the process, or send a note of thanks to any folks in leadership positions at the agency that it would be appropriate to contact for a quick thanks. This is a nice thing to do and shows appreciation for those who spent time and ultimately money on you and your work, but on the strategic side, it allows you to stand out from your competition. How many researchers think about sending a thank you or showing gratitude for a grant? Probably, not a whole lot, so if you do it, it may give you an edge or at least get your name in front of people you want to know who you are.

Cultivate relationships
These thank yous are a part of continuing the relationship(s) you have with an agency. Chances are, your first grant is not the only one you'll ever try to get from a sponsor, so it makes sense to build your relationship. Aside from saying thank you, make sure you are a good steward of their money - get those pesky progress reports to your PO on time and follow-up with any requests or questions that a sponsor has. Being nice to work with may work to your benefit the next time you go to submit a grant application.

Show grantitude to all involved
Even though they don't have direct responsibility for your being funding, don't forget to show gratitude to reviewers. Now, I don't mean sending them thank you notes (you don't know who they are anyway). I'm saying that in any resubmissions, when responding to reviewer comments, show gratitude for their work in reviewing your proposal, and be gracious in your revisions and explanations. Don't be argumentative; it won't get you anywhere good.

This hopefully gives you few ideas on employing grantitude in your process. The resource below gives other related strategies. Have a happy thanksgiving and may the grant-makers continue to smile on you. :)

Resources
Grant Management - Stewardship - The Grant Helpers.com
8 Great Ways to Thank a Funder - grants edge