Monday, July 22, 2013

Using SEO Tactics to Promote Your Research

Whether you are trying to drive the impact of your research and publications, trying to garner the attention of potential collaborators, or build awareness of your work among potential funders and peer reviewers, using SEO (that is Search Engine Optimization) tactics can help your work to go even further.

Elsevier's Bigger Brains site offers these tips:
  • Include an exhaustive list of search terms and synonyms to ensure your publication comes up when people do a related search
  • Make sure your publication metadata is complete
  • Use vector graphics so that the text in them is searchable
  • Make your research citable: offer your findings/data clearly and/or provide quotable comments
  • Publicize your publication via social networking and other web tools
For more information on these SEO tips, visit Elsevier's Bigger Brains site: "Get Found. Optimize your research articles for research engines"

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